Business+Strategy

=Business Strategy=

Differentiation

 * To stand-out, Hermes can conduct e-commerce as an alternative and more convenient method for customers to place orders as it shows significant prospect. This allows customers to access all information needed yet it is visual appealing unlike phone calling (National Statistics Online, 2009).
 * Hermes can also incorporate a new service that is sending of digital documents with proper formatting and professional binding such as paper documents in soft-form. This allows Hermes to capitalize on the technology changes such as emails.

Cost Leadership

 *  Up-till-now, Glasgow has been the most successful region due to their information system structure. This shows that the system is important and with the interest rate low, Hermes can consider upgrading the system to GUI and implement it in all regions to boost sales and overall reducing cost (Hermes, 2009).

Innovation

 * With the growth of population expanding rapidly in the future, Hermes may reconsider targeting this new segment (individual customers) . Although shipments may not be constant as compared to companies, but as the number increases, the probability of them shipping will also increase (National Statistics Online, 2009).
 * To ease customers and scheduler, Hermes can introduce RFID to replace the current job numbering system using sticky labels because it not only saves time and reduce errors it also improves packages tracking (Hermes, 2009).